At Peak Clothing LTD ("Company," "we," "us," or "our"), we are committed to protecting your privacy and ensuring that your personal information is handled in compliance with the General Data Protection Regulation (GDPR) and other relevant data protection laws. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our store (www.peakclo.com) or interact with our services.

Information We Collect

We collect personal information that you provide to us directly, such as:

• Contact Information: Name, email address, phone number, and mailing address.
• Payment Information: Payment details provided during the checkout process (e.g., credit/debit card information), which are processed securely through Shopify's payment gateways.
• Order Information: Details related to your purchases, including items ordered, shipping information, and transaction history.
• Account Information: Information provided when creating an account on our website, such as your username and password.

We also automatically collect certain information when you visit our website, including:

• Device Information: IP address, browser type, operating system, and device identifiers.
• Usage Information: Pages viewed, time spent on our site, and links clicked.

How We Use Your Information

We use the personal information we collect to:

• Process and fulfil your orders.
• Communicate with you about your orders, products, services, and promotions.
• Provide customer support and handle returns or inquiries.
• Personalize your shopping experience and improve our website.
• Comply with legal obligations and protect our rights.

How We Share Your Information

We may share your personal information with:

• Service Providers: Third-party companies that assist us in operating our website, processing payments, shipping orders, and providing customer support. These companies are bound by confidentiality agreements and are only allowed to use your information for the purposes we specify.
• Shopify: As our e-commerce platform, Shopify processes your data to facilitate transactions and manage our online store. Shopify's privacy practices are governed by their own privacy policy.
• Legal Obligations: We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, and safety of Peak Clothing LTD or others.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience on our website. Cookies help us remember your preferences, understand how you interact with our site, and provide personalized content and advertisements.

You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect your ability to use certain features of our website.

Data Security

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no online data transmission or storage system can be guaranteed to be 100% secure, so we cannot guarantee absolute security.

Your Rights Under GDPR

As a data subject under the GDPR, you have the following rights:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccuracies in your personal information.
• Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal information, subject to certain legal exceptions.
• Right to Restriction of Processing: You can request that we limit the processing of your personal information in certain circumstances.
• Right to Data Portability: You can request that your personal information be provided to you or another controller in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
• Right to Withdraw Consent: If you have provided consent for the processing of your personal information, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@peakclo.com.

International Data Transfers

As a UK brand, your data may be transferred to and processed in countries outside of the European Economic Area (EEA), including those where our service providers operate. We ensure that such transfers are conducted in accordance with GDPR and other applicable data protection laws, and that your data is adequately protected.

Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Once we no longer need your personal information, we will securely delete or anonymize it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any changes will be posted on this page, and the date at the top will be updated accordingly. Your continued use of our website after such changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Peak Clothing LTD
Email: info@peakclo.com
Address: 9 Park Street, Dumbarton, G82 1RF